Conservation Projects near Saiwa Swamp National Park, Kenya, 1996

Biological Field Surveys, White Sands Missile Range, New Mexico, 2002

Speaker at Workshop, Beijing, China, 2006

E.O. Wilson and Mark Aspelin at Biodiversity Days, March 2017

Mark Aspelin
Founder & CEO
Profitable Conservation LLC


I remember it like it was yesterday.  While working as a conservation biologist in a remote region of the western highlands of Kenya, I was asked the following question by one of the tribal leaders: “Can you help us develop income-generating projects for the local community?” At the time, my answer was a polite form of “heck no!”  After all, I was clueless about business and I was hoping to keep it that way.  My training had been in medical physiology, behavioral ecology, and conservation biology (BS in Biology from the University of Notre Dame and MS in Biology from Creighton University).  I was one of those idealistic college grads who had no intention of working in a “soul-sucking” job, toiling away in some lifeless cube farm in a large company.  Business was the furthest thing from my mind.  But the more I worked in rural Africa, the more I saw the need to learn how to make conservation profitable for the local community.

To make a long story short, I decided to take the plunge into business.  From my tent in rural Kenya, I filled out an application and mailed it to Austin, Texas.  A few months later, I was accepted to the MBA program at the University of Texas at Austin, where I completed an MBA with concentrations in Natural Resource & Environmental Management and Operations Management.  Of course I didn’t even know what Operations Management was when I arrived in Austin.  Needless to say, it was a steep learning curve.

Fast forward 20 years, and I’ve now had the opportunity to experience more than my fair share of cube farms and “Office Space” – movie moments in a wide variety of large corporations.  The amazing part was that I actually enjoyed a lot of it!  I’ve worked on an incredibly wide variety of projects in the areas of corporate sustainability, conservation biology, environmental planning, information technology, process improvement, and business intelligence and analytics.

My resume provides plenty of laughs for any job recruiter.  It’s all over the map.  Here’s a snapshot for your entertainment:

  • The Coca-Cola Company, Environmental Programs Manager
  • Intel Corporation, Business Process Reengineering Specialist
  • Fidelity Investments, Senior Operations Project Manager
  • KPMG, Consultant – Environmental Management Practice
  • The Nature Conservancy, Conservation Biologist
  • Sandia National Laboratories, Senior Project Manager – Environmental Planning and International Security
  • DaVita HealthCare Partners, IT Project Manager
  • Molina Healthcare, Senior Project Manager
  • Environmental Resources Management Inc., Environmental Consultant
  • D. Pennington & Associates (Transportation Planning), Senior Environmental Planner
  • The International Crane Foundation, Aviculturist and Conservation Biologist

I’ve also been a Certified Project Management Professional since 2005 and received certification in Corporate Sustainability Reporting (GRI) in 2012.

And then there’s the travel part.  I’ve had the opportunity to travel … a lot.  So far, I’ve visited 100 countries (22 on business) and all 50 U.S. states.

After bouncing back and forth between my interests in business, conservation biology, and healthcare, I finally found a way to do all of them.  I now divide my time between working as a Senior Project Manager in Healthcare / Health IT and providing consulting services and speaking engagements on the topic of Profitable Conservation – a term that I use to describe actions that are profitable from the perspectives of business, biodiversity, and wildlife.

I’m also happy to announce that in July of 2018 I published a new book!  It’s called “Profitable Conservation: Business Strategies that Boost Your Bottom Line, Protect Wildlife, and Conserve Biodiversity”.  You can order it from the Bookstore page of this website or you can find it on Amazon at the following link:

All of this is a long-winded way of saying that I’ve been around the block a few times in the world of biodiversity conservation and corporate sustainability, and I hope you’ll find that the ideas and insights I share in my speaking engagements, consulting projects, and blog are valuable to your organization.


To learn more, or to schedule a free 30-minute consultation, contact Mark Aspelin at or 505-977-7878.